Events company raises £8,766 for Air Ambulance charity

Challenging Events has launched its calendar of events for 2024, with proceeds going towards local life-saving charity, Hampshire and Isle of Wight Air Ambulance (HIOWAA) for its third successive year.  

Challenging Events has so far raised £8,766.84 through merchandise sales and sponsorships: enough to fund three emergency missions.  

The events company has now pledged to continue supporting the cause throughout 2024, in the hope that it can surpass its target of £15,000.  

Events include the Winchester 10K (18 February), cross country cycling challenges as well as the New Forest Triathlon (1 September) and duathlons right across the Hampshire region.  

Keith Wilson, HIOWAA’s Director of Income and Engagement, said:

“Whether you’re a couch to 5k’er or an endurance enthusiast, there are a variety of ways you can change and save lives this year. Support from participants, their friends and families, ensures we can be there for our patients on what is often the worst day of their life. A huge thank you to Challenging Events for their dedication over the years.”  

Jo Shaw, Challenging Events Senior Event Manager, said:

“Challenging Events are delighted to once again be supporting HIOWAA as our charity partner for 2024. We are so grateful to all of our participants that help in supporting this charity with donations and hope we can make 2024 our best year yet.” 

Hampshire and Isle of Wight Air Ambulance is a life-saving charity that brings doctors, pilots and paramedics directly to the scene of seriously ill and injured patients. As a charity, it relies entirely on donations from the public to help keep them responding to thousands of call-outs every year.  

People looking to sign up and help support Hampshire and Isle of Wight Air Ambulance can visit  

Winchester 10K – 18 Feb 

Southampton Fast Twitch – 28 April 

The Huntsman Triathlon – 12 May 

Hampshire Hilly Hundred – 19 May 

The Swashbuckler Triathlon – 16 Jun 

New Forest Middle Distance Triathlon – 1 Sep 

Thruxton Mass Attack – 6 Oct