Press Releases

Cake raises £1,000 in advance of the ‘Great Hampshire Cake Sale’ in aid of HIOWAA.

 8 MARCH 2017

 A cake featuring the Hampshire and Isle of Wight Air Ambulance, made by local baker and cake decorator Karen Young, of Final Touch Cakes, has been sold for £1,000.   The cake was made for sale in advance of the ‘Great Hampshire Cake Sale’ in aid of Hampshire and Isle of Wight Air Ambulance (HIOWAA) which will take place on Friday 24th March from 9am – 4pm at St Maurice’s Covert, The High Street, Winchester.

An experienced bee keeper, Karen Young was rescued by HIOWAA in 2009 after she had an allergic reaction to a bee sting. She commented;   ‘I will always be incredibly grateful to HIOWAA.   Being in a situation where your breathing is restricted is really frightening and I shall never forget the day that I was rescued.  The Air Ambulance brought the medical professionals and drugs that I needed. They were fantastic.’

The first ‘Great Hampshire Cake Sale’ in aid of HIOWAA has been arranged by a group of local horse riders.   On average, sixteen per cent of the incidents attended by the HIOWAA critical care team are as a result of horse riding accidents.  Member of the organising committee Fiona Axel Berg commented; ‘As horse riders, it is very comforting to know that the HIOWAA critical care team is able to get to the more remote rural areas in our region, should the worst happen.  The Great Hampshire Cake Sale is our way of saying thank you’.

Numerous local businesses are supporting The Great Hampshire Cake Sale in order to help raise the funds necessary to keep the Air Ambulance flying and saving lives.  The organisers are hoping to sell over 1000 cakes on the day and are looking for volunteers both to bake cakes for the event, and to help out on the day.  Anyone interested in getting involved should email Fiona Axel-Berg on

Hampshire and Isle of Wight Air Ambulance                                 Tel:  02380 333377
Caroline Tyree (PR and Communications Lead)  

Melissa Hare (Press Officer)

Notes to Editors

Large file versions of all images are available
Alex Lochrane is available for interview

HIOWAA is the charity that delivers an advanced critical care team to people in Hampshire and the Isle of Wight when they need it most.  Available both day and night, 365 days a year, the Air Ambulance critical care team is called out many times a day to attend to road traffic collisions, sporting accidents, collapses and many other incidents. Highly skilled crews of Doctors, Paramedics and Pilots can be at the scene of an incident within minutes, ready to deliver the same level of care that you would expect from a hospital emergency department.   Using an H135, the latest generation of EC135 helicopter We fly 7 days a week and attend to an average of 2-3 missions per day, many of them life saving. 

The Air Ambulance can be anywhere within Hampshire in 15 minutes and anywhere within the Isle of Wight within 20 minutes.  It can land in areas the size of a tennis court and on almost any terrain. The charity also operates a critical care team vehicle, crewed by a team of HIOWAA doctors and paramedics, with parallel capability to the Air Ambulance and able to get to the more difficult to reach urban areas. 

In early 2016 HIOWAA commenced night Helicopter Emergency Medical Services (HEMS) operations and is now able to undertake emergency missions during the hours of darkness, providing emergency medical support where and when it is needed most.  

HIOWAA provides a vital life line to the Isle of Wight, bringing the emergency department to critically injured patients and transferring them to specialist hospitals on the mainland when necessary.  In the financial year for Oct 2015 – Sept 2016, nearly 21% of total missions were in support of the Isle of Wight. HIOWAA is able to undertake night transfers from the Isle of Wight  until 2am.

HIOWAA receives no Government funding, and relies on the generosity of individuals and organisations to help save lives.  As a charity we only receive help through the secondment of paramedics from our key partner, South Central Ambulance Service NHS Foundation Trust – SCAS. To keep the Air Ambulance flying we need to raise over £9,000 a day.

Our medical achievements

  • We carry blood on board.
  • We have doctors on board for the majority of our missions.
  • We operate a modern H135 aircraft.
  • In 2016 we began night Helicopter Emergency Medical (HEMS) operations, enabling us to undertake emergency missions during the hours of darkness, reaching sick and injured people when they need us most. 
  • In 2017 our critical care team vehicle became operational.

Our current fundraising aims

  • To maintain the current service.
  • To have a doctor on board for every mission.
  • To deliver extended flying hours, working towards a 24 hour service.

Our statistics

We fly 7 days a week, 365 days a year, both day and night.

  • RTC 33%
  • Cardiac/collapse 25%
  • Sports and falls 18%
  • Horse riding 16%
  • Industrial injury 4%
  • Transfers 3%

To find out more, please visit

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